The La Compagnie boutique airline is an all-business-class airline that flies between Paris and New York at competitive rates. La Compagnie offers many onboard services with the aim of reinventing the travel experience.
A specialist in emotional marketing, Anaïk ’s promise is to create a strong bond between brands and their customers. Furthermore, as Anaïk has been committed to sustainable development for more than 10 years, the company works on eco-design in order to offer its clients products that are more respectful of people and the environment.
For its 1st anniversary, La Compagnie wants to offer its clients a travel pouch that will meet criteria of comfort and durability.
A product in the image and colors of La Compagnie. A pouch that can be reused after the flight. A clean material. Accessories that can contribute to passenger comfort and improve the onboard experience.
A large, flat pouch with elastic that can, once unfolded, have a second life as an iPad holder. The material: 100% recycled cotton, which is more respectful of the environment that traditional cotton.
A complete set of comfort objects:
• A pair of socks;
• An eye mask;
• A shoe pouch;
• A dental care kit that includes a toothbrush and toothpaste;
• A pocket mirror;
• Two Caudalie Premier Cru beauty treatments: a face cream and an eye cream.
By meeting the different criteria of style, comfort, and durability, the pouch was a success and La Compagnie decided to renew it in 3 new styles, in order to be able to offer a different pouch for each season the following year. The product’s concept would remain the same, but Anaïk would create different exclusive printed designs in a New York style.
Anaïk was able to accompany La Compagnie for 2 years and contributed to improving the onboard customer experience thanks to a product that was in line with the brand’s DNA, respectful of the environment, and in line with the users’ expectations.