Influencer kits, PR kits, discovery kits, and gifting kits now play a strategic role in product launches and marketing campaigns. Much more than just packaging, they serve as a medium for brand expression and help create a memorable experience from the very first moment.
At Anaïk, we design gift sets that combine creativity, functionality, and sustainability. Each project is crafted to showcase the products it contains while offering an item that can continue to be used long after the package is opened.
Designing objects that stand the test of time
Unboxing is a moment of discovery, but its impact can extend far beyond that. By incorporating sustainable materials, innovative uses, and meticulous finishes, a gift box becomes a true extension of the brand’s world.
For Clarins, we designed a red pouch intended to be reused as a compact bag. Made from 100% recycled rPET and reinforced with FSC® Mix-certified cardboard, it exemplifies an approach where design goes hand in hand with a focus on sustainability and reuse.
On a different note, the gift boxes developed for Givenchy are lined with a black fabric made from 100% recycled rPET. Their custom design incorporates removable inserts to protect the products, while sewn-on labels—inspired by the brand’s signature style—add the finishing touch. Once their original purpose has been fulfilled, these gift boxes are designed to be kept and reused.
When a gift set becomes an invitation
The box can also tell a story even before its contents are discovered.
For our client event held in May, we created a PR kit that brought together several of our areas of expertise: packaging, accessories, and luggage. Designed as a collection of mock books that open like drawers, it contained a selection of custom-designed items as well as an invitation to the event.
Once the dividers are removed, each book becomes a storage box, giving the item a second life and thereby extending the brand experience.
A platform that supports your identity
Every brand has its own unique identity. The role of an influencer gift set is to convey that identity consistently through materials, colors, finishes, opening mechanisms, and opportunities for reuse.
At Anaïk, we develop custom solutions designed to achieve this goal: creating unboxing experiences that align with our clients’ brand identities, while ensuring that functionality, build quality, and the sustainability of the products we design are all carefully considered.
Founded in 1973 in Roubaix, Anaïk is a leading company in the design and supply of gifts, packaging, and accessories for major international brands and retailers. Its headquarters are located in Villeneuve d’Ascq (59). Committed to sustainability, Anaïk has integrated CSR into its strategies for over 18 years, becoming an expert in eco-design
