Charms & charms: the trend that has brands buzzing

Somewhere between a product, an accessory, and an object of desire, charms have emerged as a powerful tool for brands to express themselves. Initially viewed as mere decorative items, they have now become integral components of marketing strategies.

The Key Role of Promotional Materials for the Holidays: Fun Formats That Boost Your Brand

As the year’s key events approach, brands are stepping up their efforts to capture attention and forge a lasting emotional connection with their audiences. In this context, packaging is no longer limited to its primary function: it has become a true medium, a vehicle for expression and experience

2025 carbon contribution projects: a commitment that takes root close to home

At Anaïk, our climate policy is based on two complementary pillars: reducing our emissions at source

Collaborations: a strategic lever to enrich the beauty box experience

At Anaïk, we support brands and beauty boxes in creating collaborations that are meaningful, desirable, and perceived as valuable.

Our climate commitment with CDP

At Anaïk, we place environmental responsibility at the heart of our activities. In line with this commitment, we are proud to announce that we have renewed our B rating from the Carbon Disclosure Project (CDP) for the year 2025.

The Scenting collection: an approach dedicated to olfactory emotion

At Anaïk, we designed the Scenting collection as a library of sensory objects dedicated to olfactory emotion.

Data is transforming our business: Interview with Coralie Paris

In the promotional gifts sector, the supply chain is evolving rapidly. Between large-scale imports, CSR requirements, and cost optimization, data is becoming central.

Carbon sequestration: our commitment at Anaïk to a 360° climate strategy

At Anaïk, our climate policy is based on two pillars: reducing our emissions at source, in our operations and our value chain, and contributing to carbon sequestration projects.