Press area

For the fourth time, Anaïk will be taking part in this year's Luxe Pack Monaco, the international meeting place for premium packaging manufacturers, to be held from September 30 to October 2, 2024.

Six "collaterals", twelve boxes and four calendars are on the program for this new packaging collection. The brand's ambition is to triple its sales and win a new Forme de Luxe award at the Monaco trade show.

The manufacturer of gifts, packaging and accessories, based in Villeneuve-d'Ascq (Nord), is innovating for the launch of Divine perfume. Wrapped in a scarf that can be transformed into a bag and made in the boutique, this hybrid secondary container combines luxury and reusability.

From stainless steel candle jar lids and cotton-free denim to lenticular printing, read on to discover the latest solutions to come from packaging suppliers.

Anaïk is committed to the ecological transition, adopting a responsible and social approach while innovating in eco-design.

More than ever, gift sets are designed as objects that will last over time. The trend towards premiumization is strong, with the aim of creating boxes that are both desirable and eco-designed. Manufacturers are competing in ingenuity to offer single-material or recycled-material models, and paper closing systems.

Anaïk's purchasing department aims to reduce its dependence on China by relocating part of its purchasing to Europe, and Portugal in particular. At the same time, it is working on sourcing innovative, more environmentally-friendly materials. Séverine Toutain, Anaïk's Director of Purchasing and Open Innovation, explains.

Séverine Toutain, Purchasing Director of the Anaïk Group, talks about the company's decision to reduce its dependence on imports from China over the past three years. This decision is in line with the company's CSR approach, and enables it to diversify its sources of supply. The SME, specialized in the manufacture of gifts, promotional boxes and accessories, still relies heavily on its mature Chinese partners, who are far more committed than you might think.