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In recent years, promotional gift specialist Anaïk has moved upmarket, transforming its offer by focusing on design, durability and emotion. It's a strategy that appeals to major brands in search of uniqueness, notably through increasingly sophisticated packaging and accessories.

Anaïk is a creator of customized gift solutions, packaging and accessories. Anaïk supports its international customers from idea to delivery. Aware of its environmental responsibilities, the company has carried out a GHG assessment, and has made reducing its carbon footprint a key part of its strategy, involving its customers in this transformation.

Anaïk has developed its own eco-score to better manage the eco-design of its gift boxes. Ségolène Prat, CSR Manager, talks about the creation of this tool, its methodological foundations and its uses.

A trunk-like gift box, color-coded sample packs and suncare brush applicators are among the latest products to hit the market. Formes de Luxe takes a glimpse at these packaging developments and the suppliers that made them happen.

Anaïk enters a new era in 2025. Accelerating in strategic market segments market segments, Anaïk strengthens its premium positioning with an ever more refined range of eco-designed products.

Droppers, mascara brushes, closures, bioplastics... Read up on the latest launches from packaging suppliers including Quadpack, Axilone, Pujolasos, Geka and Anaïk.

Since December 2019, the European Green Deal aims to make the European Union's commitments a reality and achieve carbon neutrality by 2050. Promises kept? Efforts still to be made? Changes to come with the new composition of Parliament? Caroline François-Marsal, Head of Europe, Climate Action Network, and Frédéric Delloye, President of Anaik, analyze these issues in the CSR debate.

With the festive season in full swing, Formes de Luxe takes a look at some of 2024's beauty and fine foods advent calendars. From Diptyque to Pierre Hermé, there is no shortage of imagination for these limited-edition launches.